Free website audit for plumbers in Phoenix, AZ
A free website audit checks whether your plumbing website is turning visitors into calls. Ours measures nine things on your site in about a minute. Below is what plumbing owners in Phoenix most often lose jobs to online, and a checklist you can run yourself on your phone.
Is your website losing you plumbing jobs in Phoenix?
A leak needs an answer now
Someone with water on the floor is not reading your about page. If you take emergency calls, say so at the top, next to a tap to call number.
Services listed too vaguely
Water heaters, softeners, drain cleaning, leak detection and repiping are separate searches. A page that only says plumbing services shows up for none of them in particular.
No word on how you charge
You do not need prices on the site, but explaining whether you charge a trip fee or quote before you start removes a reason people hesitate to call.
No license number
Arizona plumbing contractors are licensed by the Registrar of Contractors. A visible license number helps careful customers and costs you nothing.
A profile with the wrong categories
If your Google Business Profile does not list the services you want calls for, you are relying on Google to guess.
Plumbers in Phoenix: what is different here
Phoenix is the largest city in Arizona, so a search for almost any home service there returns a long list of companies. The ones that get the call are the ones a homeowner can understand and reach in a few seconds on a phone.
Phoenix has a long list of plumbers on any search. Naming the jobs you want, like water heaters, softeners and leak detection, gets you found for them instead of for plumbing in general.
Hard water across the Phoenix area wears on water heaters, fixtures and softeners all year, and monsoon downpours expose drainage problems that were hidden in the dry months.
The 30-second plumbing checklist
Open your website and your Google Business Profile on your phone and check each one.
- Emergency service, if you offer it, is at the top of the page
- Water heaters, softeners, drains and leaks are each named
- You explain how you charge, even without prices
- Your Registrar of Contractors license number is on the site
- Your Google profile lists the services you want calls for
- Your phone number is tap to call on a phone
What the free audit checks
- Whether your site loads over a secure HTTPS connection
- Whether the page is set up to fit a phone screen
- How fast your page responds
- Whether your page has a title tag
- Whether it has a meta description for search results
- Whether a contact form is on the page
- Whether reviews or testimonials appear on the page
- Whether analytics tracking is installed
- Whether your social profiles are linked
The audit looks at your website. Your Google Business Profile is not part of it, so use the checklist above for that.
Questions plumbing owners ask
Is the website audit really free?
Yes. There is no charge and no card. You enter your website address and business name, and the report shows on screen in about a minute.
What does the free audit check on a plumbing website?
Nine things a customer or Google notices: a secure HTTPS connection, whether the page fits a phone, how fast it responds, the title tag, the meta description, a contact form, reviews on the page, analytics, and links to your social profiles. It does not check your Google Business Profile; the checklist on this page covers that by hand.
How do I know if my website is losing me plumbing jobs in Phoenix?
Search for your trade in Phoenix on your phone and look at your site the way a customer would. If your number is not tap to call, your photos are not your own, or the quote form is long, you are likely losing calls to the next result.
Should a plumber show a license number on their website?
Yes, if you have one. Arizona customers can look up contractors with the Arizona Registrar of Contractors, and a visible license number saves the careful ones a step.
What services should a plumbing website list in Arizona?
The ones people search for: water heater repair and replacement, water softeners, drain cleaning, leak detection and repiping. Hard water is common across the Phoenix area, so softeners and water heaters deserve their own mention.