Free website audit for roofers in Phoenix, AZ
A free website audit checks whether your roofing website is turning visitors into calls. Ours measures nine things on your site in about a minute. Below is what roofing owners in Phoenix most often lose jobs to online, and a checklist you can run yourself on your phone.
Is your website losing you roofing jobs in Phoenix?
Tile, shingle and flat roofs lumped together
Arizona homes have concrete tile, shingle and flat foam roofs, and owners search for their own type. If your site does not say which roofs you work on, they are not sure you are the right company.
No storm damage page
After a monsoon storm, owners search for roof repair and storm damage. A page that speaks to exactly that, with what to do first, catches them when they are ready to call.
No easy way to ask for an inspection
Many roofing jobs start with an inspection. If the only option is a long quote form, people put it off.
Photos that show nothing
Wide shots of a finished roof all look alike. Close ups of underlayment, flashing and repairs show the work a homeowner cannot see from the ground.
No license number
Roofing contractors in Arizona are licensed by the Registrar of Contractors. Showing your number answers a question many owners have after hearing about storm chasers.
Roofers in Phoenix: what is different here
Phoenix is the largest city in Arizona, so a search for almost any home service there returns a long list of companies. The ones that get the call are the ones a homeowner can understand and reach in a few seconds on a phone.
After a monsoon storm, Phoenix owners search for roof repair the same evening. A storm damage section with a quick inspection request is what catches them.
Monsoon storms from mid June through September bring wind and heavy rain to the Phoenix area. That is when worn underlayment on tile roofs and failing coatings on flat roofs turn into leaks, and owners search right after the storm.
The 30-second roofing checklist
Open your website and your Google Business Profile on your phone and check each one.
- The roof types you work on are named
- There is a page or section for storm damage
- Asking for an inspection takes one short form
- Your photos include close ups of the real work
- Your Registrar of Contractors license number is on the site
- Your phone number is tap to call on a phone
What the free audit checks
- Whether your site loads over a secure HTTPS connection
- Whether the page is set up to fit a phone screen
- How fast your page responds
- Whether your page has a title tag
- Whether it has a meta description for search results
- Whether a contact form is on the page
- Whether reviews or testimonials appear on the page
- Whether analytics tracking is installed
- Whether your social profiles are linked
The audit looks at your website. Your Google Business Profile is not part of it, so use the checklist above for that.
Questions roofing owners ask
Is the website audit really free?
Yes. There is no charge and no card. You enter your website address and business name, and the report shows on screen in about a minute.
What does the free audit check on a roofing website?
Nine things a customer or Google notices: a secure HTTPS connection, whether the page fits a phone, how fast it responds, the title tag, the meta description, a contact form, reviews on the page, analytics, and links to your social profiles. It does not check your Google Business Profile; the checklist on this page covers that by hand.
How do I know if my website is losing me roofing jobs in Phoenix?
Search for your trade in Phoenix on your phone and look at your site the way a customer would. If your number is not tap to call, your photos are not your own, or the quote form is long, you are likely losing calls to the next result.
What roof types should an Arizona roofing website cover?
The ones you work on, named plainly: concrete or clay tile, shingle, and flat or foam roofs are all common in Arizona. Owners search for their own roof type, so naming yours helps the right customers find you.
Should a roofer have a monsoon or storm damage page?
Yes, if you do storm repairs. After monsoon storms people search for roof leaks and storm damage, and a page that tells them what to do first and how to reach you is the one they call from.