Free website audit for Christmas light installers in Scottsdale, AZ
A free website audit checks whether your Christmas light installation website is turning visitors into calls. Ours measures nine things on your site in about a minute. Below is what Christmas light installation owners in Scottsdale most often lose jobs to online, and a checklist you can run yourself on your phone.
Is your website losing you Christmas light jobs in Scottsdale?
A site that still shows last season
Holiday booking starts well before December. If your site shows last year's dates or a coming soon banner, people assume you are booked up or closed and move on.
No idea how pricing works
You may quote every home, but say how you price: by the foot, by the roofline, or by package. Curious people leave when a site explains nothing, and ready buyers call the company that explains it.
Daytime photos of an evening product
Lights are bought at night. Show finished homes after dark, shot from the street, the way a neighbor sees them.
Nothing about takedown and storage
Owners want to know who takes the lights down in January and where they live the rest of the year. If your site does not say, a competitor's site will.
Off season hours on Google
Seasonal businesses often leave summer hours on their Google profile. In October that profile can look closed to someone searching right now.
Christmas Light Installers in Scottsdale: what is different here
Scottsdale has a lot of HOA communities, resort properties and higher end homes. Owners there often compare a few companies before they call, so photos, reviews and a clear explanation of the work carry real weight.
Scottsdale owners often want a finished, designed look and may need to follow HOA guidelines. Show complete homes at night, and say if you work with HOA rules.
The Valley has no snow or ice on the roof, so the season is all about timing: installs run through the fall and takedowns come after the holidays. Late summer monsoon storms are also a reason to check rooflines and clips before the first install.
The 30-second Christmas light installation checklist
Open your website and your Google Business Profile on your phone and check each one.
- Your homepage shows this season's booking dates
- At least six night photos of your own installs
- You explain how pricing works, even if every home is quoted
- Takedown and storage are explained in one short section
- Your Google profile hours match your season
- The booking form asks for the address and little else
What the free audit checks
- Whether your site loads over a secure HTTPS connection
- Whether the page is set up to fit a phone screen
- How fast your page responds
- Whether your page has a title tag
- Whether it has a meta description for search results
- Whether a contact form is on the page
- Whether reviews or testimonials appear on the page
- Whether analytics tracking is installed
- Whether your social profiles are linked
The audit looks at your website. Your Google Business Profile is not part of it, so use the checklist above for that.
Questions Christmas light installation owners ask
Is the website audit really free?
Yes. There is no charge and no card. You enter your website address and business name, and the report shows on screen in about a minute.
What does the free audit check on a Christmas light installation website?
Nine things a customer or Google notices: a secure HTTPS connection, whether the page fits a phone, how fast it responds, the title tag, the meta description, a contact form, reviews on the page, analytics, and links to your social profiles. It does not check your Google Business Profile; the checklist on this page covers that by hand.
How do I know if my website is losing me Christmas light jobs in Scottsdale?
Search for your trade in Scottsdale on your phone and look at your site the way a customer would. If your number is not tap to call, your photos are not your own, or the quote form is long, you are likely losing calls to the next result.
When should a Christmas light company update its website?
Before people start booking, so by late summer. Update the dates, the photos and the booking form first, then post a few times on your Google profile so it looks active.
Do Christmas light installers need a Google Business Profile?
Yes. Many people search for Christmas light installation near them on a phone, and the map results come from Google Business Profiles. Keep the hours, photos and booking link current for the season.