Free website audit for HVAC companies in Scottsdale, AZ
A free website audit checks whether your HVAC website is turning visitors into calls. Ours measures nine things on your site in about a minute. Below is what HVAC owners in Scottsdale most often lose jobs to online, and a checklist you can run yourself on your phone.
Is your website losing you HVAC jobs in Scottsdale?
No fast path when the AC dies
When the air conditioning fails in July, the owner wants to know right now whether you can come today. If you offer same day or emergency service, it belongs at the top of the page next to a tap to call number.
Repair, replacement and maintenance mixed together
A repair call, a full replacement and a tune up plan are three different decisions. Give each its own section so people find theirs in seconds.
Nothing on replacement options
Replacing a system is a big decision. If you offer financing or several options, say so plainly, because people who cannot find it assume you do not have it.
Wrong hours on Google
If your Google profile says closed while your techs are on call, the profile sends emergency calls to someone else.
No license number on the site
Arizona contractors are licensed by the Registrar of Contractors. Showing your license number saves a careful customer a step before they let you in.
HVAC Companies in Scottsdale: what is different here
Scottsdale has a lot of HOA communities, resort properties and higher end homes. Owners there often compare a few companies before they call, so photos, reviews and a clear explanation of the work carry real weight.
Scottsdale homes are often larger, with more than one system. If you handle multi system homes, zoning or higher end equipment, say so on the site.
Phoenix area summers regularly pass 110 degrees, so an air conditioner failure is urgent, not a weekend project. Cooling calls run from late spring through monsoon season, and heating calls come in the short winter.
The 30-second HVAC checklist
Open your website and your Google Business Profile on your phone and check each one.
- Same day or emergency service, if you offer it, is at the top of the page
- Repair, replacement and maintenance each have their own section
- Financing or replacement options are explained, if you have them
- Your Google profile hours match when you actually answer
- Your Registrar of Contractors license number is on the site
- Your phone number is tap to call on a phone
What the free audit checks
- Whether your site loads over a secure HTTPS connection
- Whether the page is set up to fit a phone screen
- How fast your page responds
- Whether your page has a title tag
- Whether it has a meta description for search results
- Whether a contact form is on the page
- Whether reviews or testimonials appear on the page
- Whether analytics tracking is installed
- Whether your social profiles are linked
The audit looks at your website. Your Google Business Profile is not part of it, so use the checklist above for that.
Questions HVAC owners ask
Is the website audit really free?
Yes. There is no charge and no card. You enter your website address and business name, and the report shows on screen in about a minute.
What does the free audit check on a HVAC website?
Nine things a customer or Google notices: a secure HTTPS connection, whether the page fits a phone, how fast it responds, the title tag, the meta description, a contact form, reviews on the page, analytics, and links to your social profiles. It does not check your Google Business Profile; the checklist on this page covers that by hand.
How do I know if my website is losing me HVAC jobs in Scottsdale?
Search for your trade in Scottsdale on your phone and look at your site the way a customer would. If your number is not tap to call, your photos are not your own, or the quote form is long, you are likely losing calls to the next result.
What should an HVAC website show first in Arizona?
How to reach you fast. In the summer, many visitors have a broken air conditioner, so a tap to call number and a plain line about same day service, if you offer it, should be the first thing they see.
Should an HVAC company have separate pages for AC repair and AC replacement?
Yes. Someone with a broken unit and someone planning a replacement search differently and want different answers, so separate pages serve both better than one page that mixes them.